November 02, 2023
FOR IMMEDIATE RELEASE
HALIFAX, NS - Eastlink introduced its latest brand platform today, in collaboration with new agency partner Trampoline.
Everything we do is driven by the customer,” says Jeff Gillham, CEO Eastlink. “As we develop products and services that accommodate the modern customer, our primary focus is to do so by being flexible, nimble, accessible, and responsive to what our customers need today, tomorrow and into the future. This new brand platform reflects that promise.”
Rob Curley, VP Sales and Marketing, comments: “We’re really excited to work with Trampoline on the evolution of our brand, which in this phase maintains the core of our customer-centric approach while expanding our focus on flexibility for the customer. Our goal was to develop a brand platform that gets to the heart of why people should choose Eastlink and why it matters, while also drawing on our proud, Atlantic Canadian roots. I think the team has done a great job accomplishing that.”
Shawn King, SVP Executive Creative Director, Trampoline Branding adds: “We’re really excited to partner with a strong Atlantic Canadian brand that shares in our philosophy of creating meaningful, customer-focused experiences. This brand evolution for Eastlink comes at a time when it is fundamentally important for companies to find and connect with their customers where they are. With a strategic focus on consumer insights and needs, we worked closely with Eastlink to create a platform that highlights practical lifestyle scenarios, ownable logo visuals and a tone of voice that reflects Eastlink’s flexibility and the many reasons they exist for their customers.”
Eastlink’s brand campaign launches this week featuring the company’s flagship products and services including Unlimited Data at the best price, mobile phone plans that can be adjusted at any time, rollover data plans for unused data, swappable TV channels, guaranteed whole home WiFi and incomparable local community TV content.
The campaign will come to life across a variety of mediums including digital platforms, radio, broadcast TV, cinema and out of home, along with Eastlink’s internal channels including their website, newsletter, direct marketing, retail stores, and social media.
For more information on the campaign and more company news, visit https://www.eastlink.ca/.
Eastlink is a proud Canadian, family-owned technology and communications company. Powered by state-of-the-art fibre optic and mobile networks and driven by its core spirit of entrepreneurialism, Eastlink delivers world-class communications services, including high speed internet, mobile, TV, phone, data services, security and smart home solutions and to residential to business and public sector customers in seven provinces across Canada and Bermuda. Recognized as one of Canada’s Best Managed Companies, Eastlink shares local and regional stories on Community TV about the people, places and events that shape the communities it serves.
