July 16, 2025
“This customer service campaign was a joy,” said Shawn King, Senior Vice President, Executive Creative Director, NATIONAL Public Relations. “In an industry often known for an unfavourable view of customer service, Eastlink’s customer service story is incredible. Hearing from customers in their own words felt like the best way to tell it. It’s a real celebration of Eastlink’s simple and significant expression of care and support.”
The campaign was inspired by the tens of thousands of positive comments Eastlink receives from customers each month. To bring it to life, some of these customers were invited to share their stories on camera, reflecting the genuine impact of the kind of service the company delivers each and every day.
Research conducted by The Research Design House shows Eastlink leads its major competitors in customer satisfaction on crucial brand qualities like ease of doing business, genuinely caring about their customers, striving to get things right the first time and making it right when they don’t.
"At Eastlink, we're not just connecting people with technology, we're connecting with people," said Jeff Brown, Senior VP Customer Experience. "Listening to our customers has always been at the heart of what we do; it drives us towards continuous improvement. Working with NATIONAL to showcase this fundamental part of how we work with our customers has been an inspiring experience.”
View the campaign here Experience Unmatched Customer Service with Eastlink
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NATIONAL Atlantic, headquartered in Halifax, with offices in Saint John and St. John’s, is a full-service, award- winning marketing and communications agency that has been part of the fabric of Atlantic Canada for almost two decades, connecting clients to the people who matter most, with the right message at the right time. Together, the Atlantic offices boast a team of nearly 50 committed professionals whose strategic and creative thinking has earned a reputation for being best in class. NATIONAL Atlantic is part of NATIONAL Public Relations Inc., an award-winning marketing and communications agency with 300+ staff, offices from coast to coast, and a global network of trusted partners.
VillageWorks Content Co. is an independently owned post-production studio based in Halifax, Nova Scotia. With over 20 years of industry experience, the studio brings together a team of skilled editors, animators, VFX artists, sound designers, and producers who collaborate with top brands to bring creative visions to life. From high-end television dramas and animated features to theatrical documentaries and commercial campaigns, VillageWorks offers a full suite of services—including premium edit suites and award-winning recording facilities. Known for its commitment to quality, innovation, and storytelling, VillageWorks Content Co. is a trusted partner in media production.
Eastlink is a proud Canadian, family-owned technology and communications company. Powered by state-of-the-art fibre optic and mobile networks and driven by its core spirit of entrepreneurialism, Eastlink delivers world-class communications services, including high speed internet, mobile, TV, phone, data services, security and smart home solutions and to residential to business and public sector customers in seven provinces across Canada and Bermuda. Recognized as one of Canada’s Best Managed Companies, Eastlink shares local and regional stories on Community TV about the people, places and events that shape the communities it serves.
